The approach has the added benefit of making content more accessible, usable, and more efficient to modify for consumption across a wider array of networks and devices.Īs time went on, our aspirations grew and we realized that many of our goals for a "new page composition layer" required technology and infrastructure which would be new to the BBC (examples including PHP and AJAX). This concept formed one of the most important underlying design and strategic elements of the new homepage. Browsers, devices, etc therefore become lenses through which this content can be collected, tailored and consumed by the audience. This trend essentially abstracts the content from its presentation and distribution, atomizing content into a feed-based universe. We wanted to build the foundation and DNA of the new site in line with the ongoing trend and evolution of the Internet towards dynamically generated and syndicable content through technologies like RSS, atom and xml. There was also a desire to get away from the tired and monotonous blue base colour of the original page.įrom a conceptual point of view, the widgetization adopted by Facebook, iGoogle and netvibes weighed strongly on our initial thinking. It was a no-brainer to move to a layout that would be cleaner, more open and more easily readable. We drew inspiration for the new page from a variety of sources. So when the BBC's Internet Controller Tony Ageh suggested - or, should I say, vehemently recommended - that we give the BBC homepage a "lick of paint", it seemed the ideal way to get my head around the BBC and its immense universe of content and services. For me, the BBC is one of the last great important places. I needed a fresh challenge and was excited to be part of a truly world-renowned media company with a public service remit which makes it 100% user-focussed. I joined the Beeb after moving to the UK with my wife just over a year ago. ( You may also find James Thornett's post about the 2011 BBC Homepage beta of interest - inserted Ian McDonald ) at least, that was the job spec I was given on my second day as Acting Head of User Experience at the BBC.
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